Costa Rican business etiquette emphasizes building genuine relationships before conducting business, often requiring multiple meetings to establish trust. Meetings typically begin with personal conversation and coffee, and handshakes are standard greetings for both men and women. The communication style is generally indirect and polite, avoiding confrontation and prioritizing harmony in professional relationships.
Costa Rica's business culture has been shaped by its stable democratic traditions and emphasis on education, which fostered a professional yet approachable business environment. The country's historical focus on agriculture and trade required strong interpersonal connections, creating a tradition of relationship-based business dealings. Modern Costa Rican business practices blend Spanish colonial influences with North American efficiency, resulting in a unique hybrid approach.
In San José and urban centers, business formality increases slightly, though personal warmth remains essential. Rural and Caribbean coastal regions maintain even more relaxed attitudes toward business schedules and protocols, where relationship-building takes precedence.