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GREETINGS AND ETIQUETTE · Uruguay

Greetings and Etiquette in Uruguay

✦ QUICK ANSWER

Uruguayans typically greet with a single kiss on the right cheek, a handshake, or an abrazo (hug) depending on familiarity. Close friends and family use the kiss or hug, while business contexts often call for a handshake.

In Uruguay, greetings are warm and personal, reflecting the country's friendly culture. The most common greeting among acquaintances and friends is a single kiss on the right cheek accompanied by a brief hug or shoulder touch. For first meetings or professional settings, a firm handshake with direct eye contact is more appropriate and shows respect.

Uruguayan greeting customs were shaped by European immigration, particularly from Italy and Spain, which introduced the custom of kissing on the cheek. The country's relatively informal and egalitarian society has maintained these warm greeting practices across all social classes. Unlike some neighboring countries, Uruguay has kept greetings relatively understated compared to more effusive Latin American traditions.

In Montevideo and urban areas, greetings tend to follow the kiss-on-cheek custom more consistently among friends and family. In rural areas and smaller towns, handshakes may be slightly more formal, though the abrazo remains common among people who know each other well.

✅ DO
Offer your right cheek when greeting friends or acquaintances you've met before
Use a firm handshake with eye contact in business and first-time meetings
Exchange a warm abrazo with close friends and family members
❌ AVOID
Don't attempt a kiss on the lips or both cheeks like in some European countries
Don't remain stiff or distant when a local offers a kiss greeting, as it may be perceived as cold
Don't use overly formal language or distant body language with people you've established a relationship with
✦ IN PRACTICE

In Uruguay, personal greetings are essential and often include a single kiss on the right cheek among friends and family. In everyday situations, Uruguayans value warm and friendly interactions. In a business context, a firm handshake is more common when meeting someone for the first time. Respect for personal space and mutual respect are important, especially when meeting people of different age groups.

While it is common in Uruguay to exchange a kiss on the cheek even when introduced to new acquaintances socially, the degree of familiarity with this gesture can vary. In professional environments, sticking to a handshake might be more customary until relationships are established. Being polite and courteous in communication, particularly showing deference to older individuals, is a significant aspect of social interactions in Uruguay.

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People Also Ask

Yes, men and women greet each other with a kiss on the cheek equally in Uruguay, and it's also normal for men to greet other men this way with close friends. It's a sign of familiarity and friendship regardless of gender.
Simply extend your hand for a handshake - Uruguayans are generally understanding and won't take offense if you prefer this option. Most will respect your comfort level while appreciating your effort to engage respectfully.
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